“Sizzlesparklebarkle”—One of the Top 5 Chocolate Bar Names from last week. It’s Milk and White Chocolate with Caramel Chocolate Drops, Organic Salt Pretzels, Real Gold Flakes, Peanut Butter Drops and Sizzle Rocks
Christmas is in two weeks! Are you considering giving personalized chocolate bars to your loved ones? With chocri, you can either make your own, or buy an e-gift certificate, which is emailed to you only minutes after you purchase it. That way, your lucky recipient can make his or her own chocolate bars and have fun on Christmas Day! And we have them in fun holiday designs as well!
Say hello to something very cool - the chocri Recommendation Engine! As you design your own chocolate bar, it suggests you toppings based on:
What you choose so far (base chocolate and toppings)
What other customers ordered previously
So thousands and thousands of previous orders now inform our recommendations, that help you make a killer bar.
Which still shouldn’t keep you from experimenting and creating a bar that has never existed before (easily possible with 27 billion of different chocolate bars!) - remember the 100% money back guarantee. If you don’t like it, we give you your money back!
These past four days, New York hosted the Fancy Food Show. It’s exactly what it sounds like - hundreds if not thousands of food manufacturers that make specialty food come together at one huge trade show.
I was scouring the floors (looking for the perfect bacon and chocolate covered marshmallows for chocri), not without paying attention to some cool products that I saw along the way.
Here they go:
These funny popcorn kernels are COLORFUL. Indigo Blue, Ruby Red and White Gold (well, that one looks like normal corn to me). They ‘re funny, because they pop in white, but you can still see the color on the inside.
Introducing: Sushi Chocolate. This chocolate had its debut at the Fancy Food Show and everyone talked about them. It’s candy in sushi shape. Unfortunately I didn’t get to try it, so I don’t know if it tastes fishy :)
This of course makes me listen up: Build Your Own (Pumpkin Cookie, Gingerbread Man…). Cool stuff! I’ll have to get one of those in the holiday season. Nothing online though - you get the kit and then go at it. But love the use of “Build Your Own” :)
Do you know these? Apparently they’ve been available for 8 years now. I couldn’t believe it when I saw the name “Hint Mint” - who would buy something that alludes to bad-breath-without-being-aware-of-it? Not a nice association. But it seems to work - they got lots of press, and hey - I’m mentioning them too, right? Also, they have many cool packagings - I hope they consider customizing them sometime. Or at least they should look into open innovation. @hintmint on Twitter.
Ok, so this was my favorite. The bottle you see here is actually see through. It’s the water that’s jet black! Hence “Blackwater” But it tastes like water, nothing else, and is full of so-called “fulvic acid” - which has a bunch of good minerals and electrolytes. I’d need to see it next to a vitamin water, but it gave me lots of energy in a peculiar non-caffeine way, so I’d love to try it again sometime. I hope they get into many stores!
1% of every purchase at chocri goes directly to DIV Kinder, a charity organization that helps out children on the Ivory Coast.
We never sat down and said “Let’s tie a great cause to our product” or “Let’s support a charity that will help us spread the word.” As a matter of fact, I don’t believe a lot of people buy from us because we donate, and the charity we donate to is small and is not going to bring a lot of traffic.
We do this because we believe in it. We think it’s unfair that kids have to work on a cocoa farm instead of going to school. We believe in helping the future leaders of a village/ region/ country/ our planet to be what they can be. When the two chocri founders started the business, this was something they wanted to do and that chocri enabled them to do.
So what’s my reaction to this? I love it! I think this is one of the best things that could have happened to the customized candy world - a big player is endorsing it!
In the attraction, visitors will get to make their own bar for $14.95, which allows them to choose the different ingredients and pull different levers, and in the end to take their own bar home with them. I think it’s a really cute idea, and I’m expecting it to create a lot of buzz. And what’s better for us than people searching for “create your own chocolate bars” on Google? Hello! We’re here, and we’re happy to put our nearly 2 years of expertise at work to make a bar for you and deliver it to your doorstep - no pulling of levers required. :)
Thanks Hershey’s for getting the word out. I’d love to chat sometime about custom chocolate if you’re open to that - just let me know at carmen @ chocri.com :)
I find great pleasure in talking about the toppings that DO make it in our toppings list. Here’s one that didn’t: Cookie Dough Bits.
Our founder took some with him to Germany from the US, and the chocri team tried them on our chocolate. But our chocolate is really really good chocolate (fair trade and organic, too), and the clash of the cheap chocolate cover around the cookie dough with the good chocolate base was just too strong.
So, not this one - but we’re investigating honey covered cashews next, and there’s never a shortage of delicious toppings :)
Just a quick note since I haven’t posted here in a while: It’s exciting what’s going on in the Co-Creation scene right now. By that I mean companies like chocri that let you design your own stuff online - not just chocolate bars but also jewelry, dress shirts, even golf clubs. I think the trend is taking off, and that’s exciting.
Mothers hold their children’s hands for a short while, but their hearts forever. ~Author Unknown - so here’s to my Mom:
I was born when my Mother was just 21. Yes, that was a surprise ;) When she learned that she was pregnant, as shocking as it was, she told my father the “great news” - and they both kept going! They both were students at that time, in an early semester (school is a little longer in Germany), and they engineered their life around, well - me. My Mom took an exam right after I was born, and my parents would rush back home after school so the other one could go back to university. Despite coming from a farm and both my parents not having a lot of money, my Mother never followed the typical advice - ditch the studies and stay by the crib of your kid. The opposite happened- having a child made her more determined to provide for it, and she graduated as one of the best in her year. By the time I went to school, we moved because she had found a job in a tech company. A manager who is now the COO of that now huge tech company soon saw that she was intelligent and hard-working, and decided to put her on a cool project because her graduation paper had been about this new invention “the CD-ROM”. She is now a representative of all the Executives of that company, but what is much more important to her is that she found many friends at work throughout the years.
I am very proud of my Mom, and she sets an excellent example for a German proverb that suggest you take the stones that life puts in your path to build steps from it. She had a child at a time of her life when most people said it will mean the end of the career, and instead rejoiced about it and used it as a motivation for her career. I’m sure that without her example, I would be in a very different place today. Danke, Mama.
Come to think of it, I also want to give a little shout out to two other Moms in the chocri universe: The Mother of Franz supports chocri immensely with accounting help, and although I never had the pleasure to meet Micha’s Mom, I know she’s a huge chocri supporter thanks to Facebook - you’ve probably seen her comments on our wall before. Thanks Founders’ Moms!
Just checking in on tumblr again after too long, and just browsing, I’m observing a lot of love. Love poems, broken hearts, romantic images. Is that just the people that follow a chocolate company, or is that tumblr? Love it. Love to all.
… Just a quick “herro” from Asia - now finally back in tumblr-is-not-blocked land.
So far, I haven’t seen too much chocolate here - apparently the idea of chocolate is to re-gift it again.
On the bright side, the red (and gold flakes) fits in completely with Chinese culture, and customization is a big thing in a land with cheap labor - friends designed their own “red envelopes”, bearing their family name symbol, to give out for Chinese New Year.
People spend more time online playing online games than reading press online. They do this for points, for free.
We recently started this call for submissions for the inside of our packaging (that’s crowdsourcing/ open innovation), and the Germans are happily commenting on it on Facebook - but the Americans are quiet. I’m beginning to think that offering a $50 gift certificate reward is not constructive. I have the feeling the creatives here want to be intrinsically motivated, and if we offer an extrinsic reward (- gift certificate), that makes it look like they were not intrinsically motivated (even if they were, since it’s fun - and you get your phrase printed on a packaging sent out to thousands of people!). Hm. Will have to try that differently next time.
EDIT: I just listened to the other crowdsourcing panel, and here’s a quote from it: "If you paid people to make Linux - you’d get Microsoft" (Faris Yakob)